Provocative vs Evocative
Italy ke veteran car designer Maurizio Corbi (jisne Ferrari F355, 550 Maranello, 456 aur California jaise iconic models design kiye hain) kehte hain ki aaj‑kal automotive design social media trends ke wajah se zyada provocative (shock value ke saath) ban gaya hai, jabki pehle ke zamanon mein design zyada evocative hua karte the—emotional, timeless aur artistically resonant.
Globalization and the design identity crisis
Unka kehna hai ki globalisation aur social media ke pressure mein manufacturers similar, standardised designs bana rahe hain. Result: design ki individuality khatam ho rahi hai aur har model ka lifespan bahut chota hone laga hai.
Shorter model shelf-life
Designers ab rapid update cycles mein phas gaye hain. New model launch hota hai, fir kuch hi saalon mein outdated ho jata hai—isko design ki kam appreciation mil rahi hai aur woh art‑form jaise feel nahi deta.
Interior importance has increased
Autonomous driving aur shared mobility trends ke chalte, exteriors ke saath interiors—jaise infotainment, massaging seats, mood lighting—par bhi heavy focus ho raha hai. Car cabin ab third living space ban gaya hai, jahan comfort aur user experience sabse important ho gaya hai.
Impact of AI (artificial intelligence) and digital tools
Traditional paper sketches to tablets, aur ab AI-driven rendering tools se design process bahut fast ho gaya hai. AI se realistic 3D models minutes mein ban jaate hain. Lekin Corbi emphasize karte hain ki prototype aur life‑size clay model ka touch still indispensable hai—digital realism ke baad bhi real touch‑and‑feel alag hi level par hota hai.
Manufacturing technology and radical shapes
Agar design complex, edgy shapes banata hai toh woh mainly current manufacturing tools ke wajah se possible hua hai. Common platforms par multiple body‑styles aur fast re‑skinning ki wajah se design cycles aur bhi accelerate hue hain.
Indian OEM success and optimism
Corbi ne Tata Motors (Nexon) aur Mahindra (XUV700) jaisi successful Indian brands ke designs ko manufacturing technology ka outcome maana hai. Unhone Indian automotive design students ke liye bahut optimism show kiya, emphasising passion aur strong visual identity important hai design career ke liye.
Conclusion
Maurizio Corbi kehte hain ki aaj automotive design zyada provocative ho gaya hai—social media aur global trends ke pressure mein emotion aur uniqueness chhut rahe hain. Interiors ka importance badh gaya hai, aur AI/digital tools design process ko fast kar rahe hain. Lekin prototype touch aur real‑world model banana ab bhi critical hai. Unka belief hai ki Tata aur Mahindra jaisi brands design aur manufacturing ki advancements se top par hain. Corbi Indian design students ko encourage karte hain—passion, visual storytelling, aur design identity pe focus karo to build a strong design career.
Image Courtesy : Yanko Design