MG Motors which is known for its innovative and revolutionary technology to introduce in its cars, whether its a hector jo jani jati hai industry first connected car technology ke liye ya mg gloster jo jani jati hai industry first ADAS (Advance driver assistance system) ke liye and not just that even Astor known for its introduction to industry first voice AI assistant robot jo aapko car drive karte time bhi all of the features operate karta hai and aapko all of the information bhi deta hai through google, and mg ke model lineup mein hum comet ko kaise bhool sakte hai segment and even Indian car market mein sabse compact and small vehicle mg comet EV. Halaki comet EV jab announce ki gayi for the Indian market tab company ne kaha tha ki yeh most affordable EV hogi in India and isko affordable banane ke liye Mg ne sab kuch kiya Platform se battery pack tak but things are not in favour of MG motors or comet ke market mein aane se phele mg ko FDI (foreign direct investment) ka approval bhi nahi milla because of these reasons company ne march 2024 mein JSW group ke saath JV (joint venture) kiya and in this partnership JSW group ne mg motors mein 51% stakes own kiya and with this partnership, half ownership and decision making rights of the company came to the Indian company. iss partnership ke through mg motors aab JSW MG MOTORS ke name se jana jayega, or iske result bhi saamne aane laga jab company ne iss JV ke through mg windsor EV ko launch kiya gaya in the month of September. Jab mg ne windsor EV ko market mein launch kiya tab iska price 9.99 lakh tha jo without battery price tha, Now you must be wondering how can you get a car without a battery so main samjhta hoon yahan ek trick ke through mg ne consumers mein BEVs (battery electric vehicles) trust ko strong karne par focus kiya mg ne iss car ke saath ek selling program launch kiya that's called Baas program (battery as a service program) iss program ke through aap electric vehicle ki battery ko rent par le sakte via EMI option from different finance companies to opt for this, at Rs. 3.5 per Km but the problem is yeh battery aap sirf 4 verified finance companies ke through kar sakte ho (Baja Finserv, Hero Fincorp, Vidyut tech, Ecofy autovert) yeh bas yehi 4 companies battery ko finance kar sakegi. Now there is some catch in this which I will tell you in brief I know aapke mind bahut questions honge but jo information main bata raha hoon to some extent aapko clarity ho jaye, but Let me tell you more things Windsor EV ka Ex-showroom price 13.50 lakh se start ho kar 15.50 lakh tak jata hai.
Important details for Baas (Battery as a service program)
- First Windsor EV mein aapko Battery finance karane ka option available jo Rs. 3.5 per Km ka hoga yeh totally aap per depend karta hai ki aap din mein kitne kilometer car ko drive karte hai maine jo information li hai via various online website ke according inn 4 finance companies ke pass different packs on offer kiya jayenge depending on your how much kilometer you drive in daily usage. but iss mein ek baat aap ke liye important hai wo yeh jab aap Windsor EV purchase karenge and jo bhi battery rental package (per km) aap opt karenge wo calculate kiya jayega through telematics installed in your device, and then aap vehicle se monthly kitne Kilometers (Km) drive kiya suppose agar aap Windsor purchase karne se phele battery financier ko batate hai ki meri monthly running 1500 Kms hai then battery financier aapko 1500 km ka rental pack offer karenge if its available and yeh bhi financier ke through data track kiya jayega, yeh check kar monthly basis par aapse battery financier rental charge karenge.
- Second interesting fact is jab aap Windsor EV ki battery ka rent pay karo gaye and jab iski battery ka cost recovered through this program then once the company gets the cost recovered for your battery, they won't charge you any more rent and you can get it back as well.
- Third if you want sale your Windsor EV then MG ne iske liye bhi ek plan introduce kiya jisse mg 360 package kehta hai, jis mein aap agar mg ko vehicle sell karte ho then mg mg will bear the cost of that battery and agar aap second owner ko car sale karte ho in that case that will bear the balance battery cost and continue the Baas program.
- And last is the insurance if If your vehicle gets into an accident then in that case jis finance company se aapne battery rent par opt kari hai wo aapko insurance par claim de dega it depends on how much money you pay have to the insurance company.
- yehi Baas (Battery as a service) program mg motors ke liye game changer prove hote dekh raha hai. because of these few reasons.
Battery Life (lifetime battery warranty)
Now talk about the battery life Generally all car manufacturers in India provide a warranty of 8 years or 1.6 lakh km but mg motors ne yahan par bhi one step ahead Windsor EV mein lifetime warranty offer kar rahi hai and from the brand's strategic point of view it's hitting out of the park to other brand because right now Indian market mein koi bhi brand battery par lifetime warranty offer nahi kar raha hai. However, agar ownership transferred hoti hai in that case warranty cancel nahi ki jayegi rather uss warranty ka timeline reduce ho jayega.
MG motors October month sales
On the sales point of view mg records highest ever sales in October month achieve kiye hai, according to the mg motors announce October month sales mg ne 7,045 units ki sales kari in the month of October 2024 jo highest ever sales hai mg ki taraf se in a single month whereas mg ne same month October 2023 mein 5,108 units ki sales ki thi. iske saath hi company ki month-on-month sales 53.55 percent tak increase hui hai and in the month of September this year company sells 4,588 units. yeh sales numbers bata rahe hai mg ki strategies towards dominate in the market and hunger of car sales wo work kar rahe hai.
And about Windsor EV sales so iss model ne mg ke hopes se better perform kiya hai in terms of sales numbers in the month of October 2024 mg ne Windsor EV ki 3,116 units sell kari hai, company ke according yeh na sirf mg ka highest selling model raha even yeh sabse zayyada selling passenger electric vehicle model bhi raha in the last month.
Interesting thing is mg ne yeh bhi reveal kiya ki last month company ke model portfolio mein 70 percent of sales are comes from NEVs (New energy vehicles) and 30 percent sales mein ICE (Internal combustion engines) ne contribute kiya, which is quite surprising from the brand like mg motors usually hum abhi bhi market jo trend dekh rahe hai especially EVs ke liye and consumers perception at this wo automakers ke favor mein nahi ja raha hai, but Mg ne jo move Windsor EV ko market mein introduce kiya with this Baas (Battery as a service) program ke saath yeh dekhata hai mg's vision towards electrify future for India. but aab jaise jaise big players EV space mein enter kar rahe somehow unke liye pricing set karna mushkil rehne wala hai and jo upcoming big giants like Maruti, Hyundai, Mahindra will also keep an eye on MG sales, because mg ke Baas model and lifetime battery warranty se baki brands ke liye challenges increase ho gaye hai already Indian customers in EVs range anxiety, charging infrastructure, when we do Electric vehicle (EVs) maintenance from local mechanic and workshop, battery price (in case battery needs replaced after the warranty expires) yeh sabhi challenges customers face kar rahe hai iss time, aab dekhna hoga ki yeh brands kya pricing strategy rekhte hai and upcoming models mein kya offer karte.
As far as Windsor EV bookings back locked mg ne bookings opening ke 24 hours mein hai recorded 15,000 bookings achieve karein hai.